Whiteboard Explainer Videos

by Neil Healy

An explainer video does just that: it illustrates through either live action or animation what something does or how it works. A whiteboard explainer video uses hand-drawn animation to complete this task. It is an effective and relatively inexpensive method but yields strong results.

If you’re interested in a Whiteboard Explainer Video, here are some steps to take:

1. Make sure you have a solid script to follow. Highlight the point you want to make and keep it simple. To begin, lay out your own concepts in outline form or in simple story boards. You know your company better than anyone else, so make sure you tell the story you want to tell.
2. Each video must contain a call to action. What do you want the customer to do after watching? Buy on sale, get 2 for the price of 1, purchase before a certain date, look at your new catalog; whatever it is, put it in the video.
3. End with positive message about your company.

A professional videographer or production house is highly recommended. Unless you're publishing a viral video, many of which are catchy but of poor quality, your best bet is to produce a professional video; this does not have to be expensive! Interview several local video production companies, choose one you can afford and one that you feel you can closely work with.

A Voiceover is crucial in Whiteboard Explainers. Find someone who you think can paint the right, upbeat, intelligent mood, a voice that leaves a positive feeling and an appropriate sense of urgency.

Considering launching a Whiteboard Explainer Video Series? The best way to save money over the long run is to create a series of short videos that can be published on your site following a schedule of your choice. Viewers get tired of the same content so rotate you videos for a more interesting viewing experience. Also, your production company should give you a better price on a series of videos than on only one.